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1. It captures your day more accurately and movingly than photographs.

Couples often don’t think twice about investing significant money into hiring a professional photographer to capture their day. However, videography preserves life’s most precious moments as they actually happened. A photograph cannot capture how your guests laughed when you tried to wipe off the lipstick smudge on your new spouse’s cheek after the first kiss. When your father raises his glass and delivers a speech that leaves you in tears, do you want his words to fade to a memory or do you want them immortalized for years to come? Is it enough to have pictures of your first dance or do you want to hear the music that went with it? Wedding videography captures both the sights and sounds of the day, providing a more accurate and touching portrait of your wedding day.

2. It becomes a lasting family heirloom.

Besides the rings and the photographs, the wedding video is one of only three things most couples have left in order to remember the day once it has passed. When you shop for a florist or a caterer, you are shopping for an event. When you shop for a videographer, you’re shopping for a product that will preserve the event and last far into the future. A wedding video becomes a treasured family heirloom, a cherished momento you’ll watch again and again. The first viewing, snuggling with your new spouse, is truly a special experience, as you relive the day as it actually happened, seeing your first kiss, hearing how your voice broke during the vows, etc. It allows you to share your special day with people who weren’t present or weren’t even born yet! It’s a gift to you and to your future children as a record of a key moment in your family’s history.

3. It reveals to you what you missed on your special day.

A videographer will record more of your wedding day than you could possibly experience firsthand. You’ve put so much effort into planning this event and yet you will likely be too busy and overwhelmed to notice more than a fraction of its fleeting moments. A wedding video shows you more of how your guests experienced the day as well as your spouse as they were preparing for the ceremony.

4. It’s your chance to star in a unique piece of cinematic art.

In the hands of a professional videographer, your wedding video becomes a masterful cinematic experience, featuring you! It doesn’t simply record the events of the day. Rather your videographer will pore over the raw footage and use it to create a timeless piece of art that tells your personal love story. You’ve invested so much of your time, money, heart and soul into ensuring that the day is unforgettable. Asking a friend to videotape your wedding might be a heart-breaking disappointment should you discover that the technical demands of the event were too challenging, as the footage of non-professionals is often shaky, the lighting poor, the vows too quiet to be heard, key moments are missed, etc. You only get one chance to be sure that all the beauty, love and laughter of your day are immortalized.

5. Learn from others’ mistakes and invest in a professional video!

According to a 2005 survey by the Wedding and Event Videographers Association International, 98% of newlyweds recommend having the wedding videotaped and while only 52% considered a video a top priority before the wedding, after the wedding 75% realized that it should be a top priority, precisely because it becomes the best way to relive the excitement and joy of the day. The flowers will wither, the leftover cake will be eaten, the rented hall or tent cease to be yours, the caterers will wash the dishes, the empty crate of drinks would be returned, the decorations would be pulled down, the wedding gown to be worn no more, but the wedding video will remain, and you’ll be grateful you invested in it.


Videography and Photography – they sound alike, don’t they? But getting a combo service isn’t like adding “fries with that.” The two disciplines are very very different. Things are defined by their purpose – not their components, so just because we look alike, that doesn’t make us interchangeable. We are as different as East & West, day & night … bride & groom!

Videography Tells a Story in 4-Dimensional Space-Time
Movie cameras record 24+ frames per second with sound. Movies wants action, action and more action! We expect life to move fast and we position ourselves and frame shots to capitalize on that movement. The purpose of video is to tell a story and a videographer is always thinking of how actions and relationships connect to one another in a continuous story line. Context! Each shot needs to make sense in context with the whole program.

Photography Freezes an Instant in 2-Dimensional Space
Every time a photographer snaps a picture, he takes a live event out of time & space and drops it into eternity – frozen forever! You can watch it all day long and it will never move or speak again. Photography is meditative and stylish and each picture stands silent and alone; without any need for context. It doesn’t have to make any sense because it isn’t a story.
In the movies we say, “stand by, action!” but in photography they say, “hold that pose, don’t move!” Do you see the difference? It is ironic that photographers (not videographers) are the ones running around the most at your wedding because they have to hurry over and get to the right spot to snap your picture before you move. Here’s a jaw-dropping example. Videographers are just the opposite! We stand still while you move around us.

Having a camera that takes both stills and HD video footage is no more spectacular than owning a car that go backwards and forwards. You can’t do both at the same time. More than this, it is physiologically impossible for a person to think, plan and shoot a movie AND think, plan and snap stills at the same time. The videographer inside him says “action!” and the photographer inside him says “don’t move!” A photographer who tries to split his personality by promising both will always end up favoring his first love (photography) and you will end up with a series of meaningless video clips of pretty things instead of a touching story about people and relationships.

Thanks to Carol (

Shock Factory® Media is a Nigerian media company that believes anything is possible. We are bent on giving quality video & still production services to our individual & corporate clients.